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PayPal’s New Buy, Hold, & Sell Crypto Features. What Business Owners Need to Know

PayPal has expanded its cryptocurrency services, now offering U.S. business accounts the ability to buy, hold, and sell Bitcoin and other digital assets. This marks a significant step forward in crypto adoption for merchants, building on the success of its consumer offerings. With features like on-chain transfers and Ethereum Name Service (ENS) integration, PayPal is pushing further into the world of digital currencies. Let’s explore the key aspects of this expansion and what it means for businesses.


PayPal Extends Crypto Features to Business Accounts

PayPal has officially launched cryptocurrency functionalities for U.S. business accounts. This follows increased demand from merchants who want the same crypto features that consumers have enjoyed since 2020. Now, businesses can buy, hold, and sell Bitcoin and other cryptocurrencies directly from their PayPal accounts.

For example, a retail store owner can now accept Bitcoin as payment, hold the assets, or convert them into fiat. The integration is simple, making it easier for merchants to access digital currencies without complex setups. This gives them an edge, especially as cryptocurrency becomes more mainstream.

However, it’s important to note that this feature isn’t available to businesses in New York due to state regulations. Despite PayPal holding licenses from the New York Department of Financial Services, business account holders in the state will have to wait for access, as reported by CoinJournal.


Seamless Transfers with Blockchain Support

In addition to buying and holding, PayPal business accounts can now send and receive cryptocurrencies to external wallets. This feature enables merchants to transfer supported tokens to third-party wallets, which wasn’t available in the initial consumer rollout.

For instance, a business can send Bitcoin to a supplier directly, bypassing traditional banking fees. This cuts down on transaction costs and speeds up international payments, offering a competitive advantage in a global marketplace. The integration also supports receiving crypto from other wallets, opening up new opportunities for decentralized transactions.

This move reflects PayPal’s commitment to making digital currencies more accessible for businesses. By providing direct access to on-chain transfers, PayPal is empowering merchants to embrace the flexibility of decentralized finance (DeFi).


Ethereum Name Service (ENS) Integration for Simplicity

PayPal and its subsidiary Venmo have integrated Ethereum Name Service (ENS), making it easier for users to manage crypto transactions. ENS simplifies the process by allowing businesses to use human-readable addresses, replacing the lengthy, complex blockchain addresses usually required.

For example, instead of sending Bitcoin to a confusing address like “0x1234…abcd,” a business can simply use a name like “businessname.eth” to receive payments. This eliminates errors in transactions and enhances the user experience, making it more accessible for businesses that are not yet familiar with blockchain technology.

The integration of ENS is part of PayPal’s broader efforts to streamline cryptocurrency adoption, ensuring that both small businesses and larger merchants can confidently engage in digital transactions without the friction commonly associated with crypto payments.


The Growing Role of Stablecoins and Blockchain Expansion

PayPal has also introduced its own stablecoin, PayPal USD (PYUSD), to further integrate digital payments into its ecosystem. Launched in 2023, PYUSD offers businesses a stable and reliable way to engage in crypto without the volatility of assets like Bitcoin or Ethereum.

One practical example is that merchants using PYUSD can avoid the price swings that often make crypto less appealing for transactions. Whether used for payments or international remittances, PYUSD is designed to provide businesses with more financial flexibility.

Moreover, PYUSD has recently expanded to the Solana blockchain, which offers faster and more affordable transactions. This cross-chain functionality gives businesses more control and choice, allowing them to select the blockchain that best suits their needs. Additionally, PYUSD is now available for Xoom users, offering fee-free transfers when using the stablecoin for remittances, an attractive option for businesses with international clients or suppliers.


Conclusion

PayPal’s expansion into the crypto space with features tailored to business accounts is a game-changer. The ability to buy, hold, and sell cryptocurrencies, coupled with seamless on-chain transfers and user-friendly integrations like ENS, positions businesses to capitalize on the growing crypto economy. Stablecoins like PYUSD further enhance the utility of PayPal’s services, providing a stable and efficient means for transactions. As crypto adoption continues to rise, PayPal is making it easier for merchants to navigate the world of digital assets. For businesses looking to stay ahead, embracing these new features could be a crucial step forward.

Arnold Mutunga

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